To fulfill its mission to promote French
cinema abroad, Unifrance prioritises work with distributors, essential to the diffusion of
French cinema around the world.
The British market is a tough one for all foreign language films. This makes the distributors’
task especially delicate. Some have been faithful to French cinema for decades, others
have taken on the challenge of theatrical distribution more recently. They are all very
dynamic and share the aim to increase local audiences for French films.“A Rendez-Vous with French Cinema” is a new version of our annual British showcase,
enriched and extended, inspired both by the distributors concerned and French films
soon due for release in the UK .
This ambitious event held at one of London’s most prestigious cinemas, the Curzon Mayfair,
is a major showcase for French cinema over a period of four days. The selection illustrates the
quality and variety of French cinema today. Screenings will be attended by directors and
actors who will meet both the public and the media. Enhancing the positive evolution of the
market for French cinema in Britain that has been visible over the past two years.
Finally, to demonstrate the current vitality of French cinema, we are bringing a delegation of
young French actors to London. This initiative of the Artistic Commission of Unifrance
aims to make unknown faces more familiar abroad and will enable these young French
actors to meet both the public and film-industry members alongside their British
counterparts.
Make a date for the Rendez-Vous with French Cinema on 29 March-1 April. We hope
that the reception given to our films here will be worthy of the love our artists have for
your country.
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MARGARET MENEGOZ
President of Unifrance |
In France, as in Britain, people
love to go to the cinema. The festival “A Rendez-Vous with French Cinema”, organised
together with Unifrance, is a perfect opportunity for Francophiles in Britain and
French people living in London to meet each other. Over four days, a selection of
new French films, each scheduled for release in the UK in 2007, will be screened.
Cinema is not only an art. It is also a very good way to take an in-depth look at a
country. A film can be entertaining, challenging and moving at the same time.
Watching a film is therefore a perfect way to see beyond the stereotypes and discover
that the challenges France and Britain face are not so different. Indeed, our two
countries’ approaches often have more in common and are more complementary
than people think.
This is an exiting time for French culture. Our museums, visual arts and film industry are
more dynamic and creative than ever before. In all, twenty French films are due to
be released this year in cinemas across the UK, in addition to the programme of
previews, themed seasons and retrospectives held at the Institut Français throughout
the year.
I wish “A Rendez-Vous with French Cinema” every success!
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GERARD ERRERA
Ambassador of France to the United Kingdom |